Yes, you’re noticing a fresh new look to this blog, and the entire Airstream Life website. We just went live with it yesterday, and wow, am I relieved about that.
I’m not big on updating stuff just because you can. I like to use things until they can’t be repaired anymore, which explains why I was still using a 6-year-old laptop until last week when it finally died. (I also like vintage stuff that works better than the modern stuff, which explains some other appliances around our house.)
But in the case of a website, that philosophy doesn’t work. I was getting nastygrams from Google complaining that the Airstream Life website wasn’t “mobile friendly,” which means you couldn’t read or navigate the content from a phone or tablet. A few years ago nobody cared about that, but now it’s virtually mandatory since millions of people now access the Internet from their little pocket devices.
Truth be told, the old website had a lot of other problems too. My programmer back in 2008 did the best he could with the technology of the day, but he had to invent some kludgy work-arounds to make the site do what I needed back then. Now, all the magic is done with wonderful WordPress plug-ins that can do virtually anything you can imagine. So the site is less proprietary and more reliable & faster.
Of course, most people will just notice the new look, not what’s under the hood. That’s fine. I really like the new blog format because it will allow me to run larger photos. When I’ve got a really nice Airstream shot, that’s important. For example …
This is just the beginning. In May we’ll also introduce a new Airstream Life store, with new products that I’ve personally picked because I think they are essentials for Airstream travelers. More on that soon. But if you want to see a few early picks, check out “Airstream Upgrades.”
As part of the new site, we are updating a list of favorite blogs. If you’ve got an Airstream-related blog and update it frequently, send me the RSS feed link and it might get added to the list!
In the meantime, let me know if you have any feedback about the site, leave a comment. Thanks!