The mood at the industry’s annual tradeshow, RVIA, is pretty good. The show is considerably smaller than in prior years, but everyone expected that. There is still quite a lot to see and some new products to explore, and people seem to be looking forward to a much better year in 2010. For some of them, there’s nowhere to go but up, and for others this is a prime opportunity to snag market share from competitors who are cowering in the corners “trying to survive the recession.”
Airstream is showing a new interior to replace the Ocean Breeze, called “Serenity.” We got a tour from Bruce Bannister, Airstream’s VP of Product Development. The interior design is Asian-influenced, with white bamboo-look cabinetry and gentle colors. It’s less radical than the Ocean Breeze. The kitchen countertop is particularly interesting, with deep vibrant color and higher durability than before. Overall, I like it. The floor isn’t well shown in this photo but it’s a beautiful pattern. This feels like a wonderful trailer to relax in on a hot sunny day, with its cool and restful colors.
The company is also showing a prototype interior for the Interstate B-van (motorhome). It’s tentatively called Black Onyx, although that may not be the production name. It’s rather executive-feeling inside, with shiny black cabinetry, LED rope lights, and those butter-soft leather seats again. Guys in black suits look good in this rig, as head of Interstate production John Huttle demonstrates in the photo. We’re going to try to get John to speak at Alumapalooza next June about the Interstate motorhomes (and a new upcoming gas version). I expect we’ll also have a demo unit to view.
The other big intro at the show was Airstream’s new 30-foot Flying Cloud. This one has an interesting option to replace the front couch: a pair of swivel chairs mounted to the floor. It gives the interior a very roomy feeling. The rest of the trailer is mostly stock Flying Cloud interior, which means it looks nice. Bruce explained that they did add a lot of radiused corners, and they have the cumulative effect of making the interior feel very friendly.
For us, it’s go-go-go all day, so our day started at 6:30 a.m. and ended at 11 p.m. with dozens of emails to respond to. Today looks about the same. Can’t complain, though, since everything we’ve touched has been very positive and we’ve made a lot of good contacts so far. We will come into 2010 with a lot of new work to do and that’s why we came. Now the long drive up from Tucson is looking a lot more worthwhile …
Mike Young says
Sure would be nice if Airstream recognized the existence of the iPod. The standard Sony radio is lame and certainly does not play nicely with the dominant music/audio device on the planet. Sad…and easily remedied, if they cared.
Bill Ferry says
The easy chairs are a concept we thought to do late summer to our 27 Classic (gasp, they did WHAT?) but instead of an uncomfortable dinette to sit at – with slippery seats and no back support, we had a firm remove the dinette and adjacent bench (leaving the pull out bench intact), do some minor cosmetic crafting to hide screw holes etc) and then we took two of our Ekornes Stressless chairs from home and put them in that big empty space. It made ALL the difference in the world in the comfort department. If anybody wants pix or more info let me know.
Al Brittain says
Nice to see some comments from somebody “on the ground” (and some great pictures as well) to go with the PR stuff I’ve been seeing on the RSS feed like this:
I want the one on top. Serenity now!!!