Man In The Maze

by Rich Luhr, Editor of Airstream Life magazine

You are here: Home / Airstream / Landing at The Mothership … again!

May 24 2019

Landing at The Mothership … again!

At long last, I’m in Jackson Center, Ohio. After 2,000+ miles of driving and seven stops, I’m parked next to what Airstreamers call “The Mothership”, the factory where all Airstreams have been birthed since 1969.

This is a near-mythical place for Airstream fans. Located in the middle of soybean and corn farms and far from any significant population centers, it’s not a destination you’d seek out for any reason other than to visit Airstream. The factory is here because Wally Byam, the founder of Airstream, needed an east coast production facility and he got a deal on a disused WWII-era bazooka factory in the middle of nowhere (the place you’d probably want to locate a bazooka factory). Some of the old factory buildings are still here, still in use, but mostly Airstream has grown into a massive campus on both sides of the main street, and they are adding another 700,000 square feet right now.

The biggest reason to come here, in my biased opinion, is Alumapalooza, which Brett and I hold once a year in the week after Memorial Day. We’ve been doing it for ten years. It’s a 5-day camping event that lasts for 10 days (because most of the attendees show up early).

The other big reason is the factory tour. It’s an old-school tour where you walk right down the production line, meet the people who are building Airstreams, and get sawdust and aluminum shavings in your shoes. No “virtual tour” here, and no “Exit through the Gift Shop”.

Sonora KY overnight parking

Being here at last always make the tribulations of the long drive seem worth it, and this time there were plenty of tribulations. I spent the last night on the road next to a noisy highway in Sonora KY, woke at 3:10 a.m. and decided to hit the road around 5:45 to get an early start on what I expected would be a long day.

In four hours of driving I encountered rush-hour traffic in Cincinnati studded with commuters who clearly wanted to be crushed by 7 tons of Mercedes and Airstream, construction delays, and thunderstorms. Then I picked up Eleanor in Dayton and we began to do the mandatory errands (groceries, photocopies, various other supplies) that lead up to our final arrival at Airstream.

When we landed in the Terra Port and freed the Airstream from its harness, a dozen or more friends were already on hand and eager to say Hi. As I walk through the Service Center and around the campus I see dozens of familiar faces from Airstream, all smiling and welcoming us back. Each visit feels like a homecoming. Even the newbies are not strangers for long; Airstreamers are tremendously gregarious.

Alumapalooza is a big deal here. It’s a chance for Airstream employees to meet the people who buy their product, and there’s a lot of feedback that goes into product improvement. Relatively speaking our group of 450 is also a tidal wave of humanity for the tiny Village of Jackson Center (pop. 1500). The local restaurants like Heidi’s “Heidout” have to anticipate us.

Alumapalooza has been the only event held at the Airstream factory since 2010, when we started it up. Back then I didn’t think about how long we’d be doing it and I guess I never expected it to last this long, but a decade later here we are and the event is the biggest it has ever been. We’re expecting something like 225 Airstreams.

Alumapalooza 10 staff meeting

To pull off an event of this size is a big logistical challenge. We do it with a volunteer staff of just 22 people (having a meeting above) and some help from Airstream.  The trick is to have really good people. Most of our volunteers have been helping run the event for years and they are smart folks who hold (or held) positions of significant responsibility in their real life. Here they wear orange shirts and work hard in the Ohio humidity, hence the nickname “the Dirty Oranges”. They sweat, and sometimes melt like coconut butter in the heat, and for this they are the heroes of the event. We provide them with lots of cold water, clean shirts, and not much else, and yet they keep coming back.

For the next ten days the Dirty Oranges will be handling the bulk of the work. I’ll be like Marlon Perkins, back in the safety of the RV while others tackle the Komodo dragons. Once the event officially starts on Tuesday my job will mostly be to run the Airstream Life Pop-Up Store, host Happy Hour daily with Brett (the funnest part of my day), troubleshoot as needed, and do a few presentations. Eleanor is on tap to make dinner nightly for the Store staff, and she also does the Dirty Orange laundry, in addition to doing two fairly complex culinary presentations.

So we’ll all be busy. And it has begun …

Written by RichLuhr · Categorized: Airstream, Alumapalooza

Comments

  1. Clarke Hockwald says

    May 25, 2019 at 7:46 am

    Rich, great to see you back blogging again. Have missed your witty writing style!

  2. David B Johnson says

    May 25, 2019 at 9:41 am

    Welcome back home: I’d do whatever necessary to avoid Cincinnati traffic as if it were a big thunderstorm with wind and hail. Aren’t small towns great! When we visited Jackson Center for some body repairs, we found the same smiling and helpful people. One of the employees gave me a solid rivet as a souvenir, which I still have. Alumapalooza is the best Airstream rally going next to the international one. It is on my must do list.

    I too thoroughly enjoy your writing, your Airstream Life, your store and the like. You have been part of our Airstream life since we got ours in 2005.

    David

Recent Posts

  • Upgrading: Bike rack
  • Upgrading: Bathroom vent
  • “How’s that Ranger tow?”
  • Time to roam differently
  • Say this over my grave

Archives

  • September 2021
  • August 2021
  • July 2021
  • November 2020
  • October 2020
  • May 2020
  • November 2019
  • September 2019
  • July 2019
  • June 2019
  • May 2019
  • October 2018
  • August 2018
  • October 2017
  • September 2017
  • August 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008

Categories

  • Airstream
  • Airstream Life magazine
  • Alumafandango
  • Alumafiesta
  • Alumaflamingo
  • Alumapalooza
  • Asia
  • Bicycling
  • Books
  • Caravel
  • Current Events
  • Electrical
  • EUC
  • Europe
  • FAQs
  • Ford Ranger
  • Ford Ranger
  • Globetrotter 23FB
  • Home life
  • Interstate motorhome
  • Maintenance
  • Mercedes
  • Mercedes 300D
  • Mercedes GL320
  • Modernism Week
  • Motorcycling
  • Musings
  • National Parks
  • Photos
  • PTX
  • Recipes
  • Renovation
  • Roadtrips
  • Temporary Bachelor Man
  • Tesla
  • Tucson places
  • Uncategorized
  • Upgrades
  • Vehicles

©2004–2015 Church Street Publishing, Inc. “Airstream” used with permission · Site design by Jennifer Mead Creative