Thinking forward to Airstreaming 2017

Each year around this time I usually find myself considering our prospects for travel in the coming year.  This is when we start to sketch out a rough plan, starting with a possible post-Christmas or early January break.

(I know for most people in North America a trip in January isn’t very practical, and you have my sympathies. When we lived in Vermont all I could do in January was measure the depth of snow covering our ’68 Caravel, and periodically peek inside to make sure all was well.  It says something about our family’s dedication to Airstreaming that we chose to relocate to a place where it stays reliably above freezing day and night most of the winter.)

tucson-neon-signBut this year the Airstream has been mostly left to sleep through the winter in the carport, under cover.  It has served as our guest bedroom and spare refrigerator instead of as a travel vehicle. While I still have a list of improvements and fixes I want to make before we head out again next May, for now we’re staying put and focusing on other things.

This is why I’ve been silent on the blog since we returned to home base back in early October. I came back from our summer of travel thinking that it was time to take stock and focus on personal projects for a while. The break has been good, an opportunity to look at the big broad world and consider my place in it for the next decade. To do that, I forced myself to step away from the “usual” and build time into each day to think about something completely different.

I don’t know what’s coming out of that yet, but it has been a meditative sort of exercise and thus well worth doing on its own virtues. As an entrepreneur I’m accustomed to the ground moving beneath my feet, so once in a while it’s good to stop the motion and just feel the earth beneath—metaphorically speaking.

Still, life goes on and periodically I have been forced to come out of my trance to engage with it. On January 17 at 1:00 pm I’ll be at the WBCCI International Board of Trustees (IBT) rally in Casa Grande AZ to speak about Airstream maintenance stuff.  This IBT rally is an obligatory one for officers of the club and so the program tends to be loaded with business meetings rather than the sort of stuff we do at Aluma-events.  I figured the attendees might like something a little different, so I’ll try to be that.

Brett & I are also working on Alumaflamingo, since that’s right around the corner in February (20-26, in Daytona FL. Brett is handling the heavy lifting on that one (I did the same for Fandango last September, so it’s his turn). I’ll be there for 5 days and probably doing a talk or two on something. If you are going to be there and have a request for a seminar or workshop, let me know.

The Alumapalooza schedule is also underway. That event, our “signature” one at the Airstream factory in Jackson Center OH, will be May 30 – June 3.  Once again much of the program is changing; we’re going for a heavy hands-on workshop format in 2017, so there will be at least two different workshops every day for you to try.  No experience needed, and I guarantee you’ll learn a lot. Of course, we’ll still have lots of entertainment and fun, too, so don’t feel like you’ll be forced to work and think while you’re on vacation!

People are already asking if we are going to hold another Alumafandango in California in 2017.  Sorry, not in 2017 but there will be some sort of west coast event in 2018.  We’re working on locations right now.

My zen state has also been periodically interrupted by Airstream’s relentless development of new products.  You already probably know about the upcoming Nest fiberglass trailer. It’s in development and is expected to be released as a 2018 model year product but official details haven’t yet been released regarding how it will differ from the Nest prototype that you can see on the Internet.  We’re going to do an article on it in the Fall 2017 issue of Airstream Life.

The Basecamp (version 2) is already out and we’ve got a big layout coming in the Spring 2017 issue of Airstream Life.  You’ll see that in February, both in our print version and online versions. The new Basecamp looks cool and I predict it will be a success.

And then there’s a new Airstream trailer motif that I’m not allowed to talk about until January.  All I can say is that you’ll see it on the cover of our Spring 2017 issue and subscribers will see a beautiful photo spread with all the details.

And then … well, there’s more stuff in the product development pipeline in Jackson Center.  I won’t even give a hint of what’s coming (not yet, anyway) but rest assured the folks at Airstream are definitely not resting on their laurels. I really have to hand it to them. With sales growing year-on-year for five years in a row, other companies might be tempted to “innovate” in RV industry terms. That means putting a different color of swoopy vinyl decal on the outside and adding some LEDs. But Airstream is stretching the boundaries of what it has traditionally done, with entirely new concepts for travel vehicles. That takes guts, willingness to accept risk, and forward thinking.

That’s a good example for anyone in business. I’m going to be doing a lot of similar things in 2017, mixing up the staid old formula anywhere it needs to be invigorated. Or to put it another way: I’ll be trying to obsolete my own ideas before someone else does.

Having a travel trailer is a great tool for that. You can sit at home all day thinking but sooner or later you’ve got to cross-pollinate, share ideas, get inspired, challenge your own thinking, etc.  And what better way than to find all those opportunities than to hit the road next spring?

So I can see a 2017 travel plan developing. Our Airstream, when it wakes up, will find a whole new set of roads ahead to explore. Where they lead, I can’t say.  For now I guess it’s good enough to start thinking about the first mile of exploration. After that, the story tends to write itself.