Man In The Maze

by Rich Luhr, Editor of Airstream Life magazine

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You are here: Home / Airstream / Numbers games

Sep 23 2015

Numbers games

I’ll let you in on a little secret: I am in the business of publishing stuff about Airstreams primarily because it allows us to travel frequently as a family. It’s a fun job and I meet a lot of interesting people, but the big benefit is lifestyle. With the Airstream we can go out for long trips and it’s not expensive. “Will work for cheap travel,” might have been my motto in the early days.

Every time we are forced to travel without the Airstream I am shocked at the cost and reminded why most families travel rarely. At the moment I have an uncomfortable sensation of impending poverty as a result of traveling without the Airstream. We are in Europe, and it’s lovely, broadening, and expensive.  The apartment we’ve rented in Milan is very nice, but there’s no denying that our cost per night is strikingly high compared to staying in the Airstream.

This year the Airstream will be out for roughly 20-22 weeks (not counting the time we are in Europe), at an average cost of about $25 per day including fuel & campgrounds. (It’s a low number because many days we are courtesy-parking in driveways for free.) We can be away from home for about five months on the same budget as a couple of weeks in Europe, even if you don’t count the airfare. In other words, our daily cost is about 10 or 11 times more expensive without the Airstream.

So yeah, I miss the Airstream. Someday I’m going to work out an European Airstream and travel in that.

If we were using an Airstream right now, we probably would have camped at Camping Ca’Savio (a 45 minute ferry ride away) when we wanted to visit Venice. Actually you can camp there right now in an Airstream if you want, because they have six of them set up as permanent rentals right by the beach. Eleanor and I rode a ferry from Venice and walked across the narrow peninsula (stopping for gelato along the way, as is mandatory in Italy) to check it out.

Camping Ca'Savio Airstreams

Even though we can’t roam as much as we would with the Airstream, it has been a good trip. I find it useful to take some time to reflect on everything from a distance. The past few years have been heavy with obligations and challenges, and now I think we have the chance to get back to the sort of life we have enjoyed in the past.

That means working less frantically, leaving more time our daily schedule for ourselves, and taking more time on trips. For example, it has been about five years since we attended a good old fashioned weekend rally that we weren’t hosting ourselves.  I miss the simplicity of just showing up and hanging out with friends and fellow ‘streamers without any obligations at all. I guess you could say that my goal for the next few years is to “see more, live more, do less.”

This is part of the reason why there will be fewer Aluma-events next year and in 2017. It was a lot of work to run around the country to host five-day events in Oregon, Ohio, Florida, and Arizona (all the while doing advance work for new events in California and Ontario). So in 2016 Brett & I will be hosting Alumapalooza and Alumafandango only.  Alumapalooza will continue as an annual event because it’s the “homecoming” event at the factory.

Other events, such as Alumafandango and Alumaflamingo will show up perhaps every other year. Alumafiesta in Tucson is gone forever*. So if you want to go to an “Aluma-event”, don’t wait for “next year”—there may not be one.

 * The brilliant campground management decided they could make more money by refusing rallies during “peak season”, AKA the only time anyone wants to be there. They offered that we could hold Alumafiesta in May. Let’s have a show of hands: who wants to go to Tucson in May?

Cutting back the events has given me time to work on other projects, which is why I finally managed to complete my Airstream Maintenance book this summer. If you don’t have a copy, check it out. Initial reviews have been great on Amazon, Airforums, and blogs.)

And that brings me to a minor rant. This has nothing to do with Airstreams and probably few people other than me care about this issue, but I have to say publicly that Amazon has done a serious disservice to niche publishers with their Kindle royalty scheme. You see, Amazon says that if you publish your book on Kindle with a retail price between $2.99 and $9.99, they’ll give you a fair 70% of the revenue.  That makes sense. After all, the author/publisher does the heavy lifting in this equation and takes on most of the risk, including research, writing, editing, design, and marketing.

But if you set a price above $9.99, Amazon cuts the royalty to 35%. This is their way of discouraging “expensive” Kindle books (since when is $10 expensive for a book?) In other words, Kindle authors gets less money for books priced at $19.00 than for books priced at $9.99. Amazon snarfs up the rest, even though their work is the same regardless of the retail price.

This sucks for a niche publisher like me.  I can’t justify spending years writing lengthy niche books (219 pages in this case) which only a few thousand people will buy, and letting Amazon take 65% of the revenue. Basically, their Kindle pricing penalizes people who publish specialized information.

So I won’t sell my maintenance book on Kindle.  Sorry, Kindle owners. But the good news is that Apple is more reasonable, and so you will find Airstream Life’s (Nearly) Complete Guide To Airstream Maintenance” in the Apple iBookstore at $24.99.  You’ll even save a few bucks compared to the print edition, if you like e-books. I hope you’ll give it a look either way.

We’ll be back in the Airstream in October. In keeping with the “see more, live more, do less” philosophy, we have no particular agenda for the trip back west from Vermont to Arizona, but we will take some time to allow things to happen along the way. After all, taking extra days in the Airstream is easy and affordable.  That’s a place where the numbers always work.

Written by RichLuhr · Categorized: Airstream, Alumafandango, Alumafiesta, Alumaflamingo, Alumapalooza, Books, Europe, Musings

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